A boutique agency built for the businesses big agencies overlook.

Salt32 is a boutique, founder-led agency run by a brother and sister who answer their own email.

We started it because local businesses were being charged agency prices for junior work and vague reports. We do it differently: you get the two founders on every account, every month — no hand-offs, no black boxes, no filler.

We make local service businesses visible in the two places customers now decide from: Google and AI answers.

That means classic and local SEO to win the searches your customers make, and GEO to become the business AI assistants name and cite when someone asks for a recommendation. We run both as a single program, because your customers move between them without thinking about it.

We started optimizing for AI answers before most agencies knew it mattered — and that head start is now our clients' advantage.

When AI assistants began recommending local businesses directly, we treated it as a new front to win rather than a buzzword to bolt on. We've been building the signals that make businesses answer-ready ever since.

We're obsessed with measurable results and plain reporting — not vanity metrics or jargon.

We measure what actually matters — rankings, calls, bookings, and how often AI names you — and report it in language a busy owner can act on. We'd rather earn trust with an honest 'no' than promise a result nobody can control.